The Art Institute

11.06.2007 The Art Institute Comments Off on NORTH AMERICA’S LARGEST SYSTEM OF CULINARY PROGRAMS, THE ART INSTITUTES, INTRODUCES NEW NAME AND CURRICULA

NORTH AMERICA’S LARGEST SYSTEM OF CULINARY PROGRAMS, THE ART INSTITUTES, INTRODUCES NEW NAME AND CURRICULA

The International Culinary Schools at The Art Institutes launches today with help from the Food Network

(PITTSBURGH, Penn.)   Today, Education Management LLC announced that the culinary programs offered at The Art Institutes system of schools will be renamed as The International Culinary Schools at The Art Institutes. Based on the number of locations, the culinary programs offered by The Art Institutes schools represent North America’s largest system of culinary programs. The changes include the Inland Empire campus in San Bernardino, California.

The Art Institutes schools which offer culinary programs will be redesigning their course offerings to expand the international focus, introducing students to an increased number of world cuisines while continuing to emphasize fundamental culinary skills. The new look will be unveiled this Fall through a multi-faceted partnership with TV’s Food Network, including television advertisements, show sponsorships and a new Website highlighting The International Culinary Schools at The Art Institutes.

“Students will be introduced to a world of culinary learning. Our programs will emphasize the fundamental art of cooking and food preparation to feed America’s appetite and the industry’s demand for international cuisine,” says Michael Nenes, MBA, CEC, CCE, assistant vice president of Culinary Arts for The Art Institutes. “Our presence in more than 30 North American markets ensures that aspiring culinary professionals will have access to education close to home, and our new partnership with the Food Network promises to help us build national awareness for the quality of the education our schools deliver.”

The International Culinary Schools at The Art Institutes will also provide Web-based seminars and guest lectures, featuring an increased focus on a number of world cuisines and hands-on learning opportunities that augment internships and experiences in the schools’ student-run restaurants. Continuing in The Art Institutes’ 15-year tradition of educating future culinary professionals, students study under industry-experienced certified chefs.

About the Food Network relationship, the partnership with the Food Network is designed to enable The Art Institutes schools to leverage the network’s reach among an audience with specific interest in the culinary arts. In addition to a television campaign airing on the Food Network and Fine Living, components include:

1. The Art Institutes sponsorship of “Food Network Challenge,” “Chefography,” “Dinner in the Daytime” and the new “Two Dudes Catering.” “Two Dudes Catering” features two graduates of The Art Institute of Fort Lauderdale, Vinny Dotolo and Jon Shook.

2. A new Web site, www.exploreculinary.com, which will provide important information about an education at The International Culinary Schools at The Art Institutes and unique opportunities such as the “Savor the City” sweepstakes featuring culinary experience prizes at five Art Institute locations early next year.

3. The Food Network will collaborate on The Art Institutes Best Teen Chef Competition 2008, which culminates in a cook-off competition on May 17, 2008, at The Art Institute of Las Vegas. The national competition, in its ninth year, awards more than $250,000 in tuition scholarships to high school seniors interested in pursuing a culinary career. This year, the winner will receive a full-tuition scholarship to a participating Art Institutes school and serve as an “intern for a day” at the Food Network studios. Highlights of the national finals will air on Food Network and Fine Living. For more information on The Best Teen Chef Competition, visit www.artinstitutes.edu/btc/

“Part of our mission at Food Network is to teach viewers how to cook. The International Culinary Schools at The Art Institutes sponsorship represents a natural partnership,” said Karen Grinthal, senior vice president of ad sales at Food Network. “Food Network viewers will gain awareness of an opportunity that speaks to their passions for food and for learning.”

The International Culinary Schools at The Art Institutes offer bachelor’s, associate’s, certificates and diploma degree programs in the areas of Culinary Management, Culinary Arts, Baking, Pastry and Beverage Management. Degrees and areas of study vary by location.

To learn more about The International Culinary Schools at The Art Institutes, visit www.artinstitutes.edu/culinary/ or www.exploreculinary.com or call (909) 915-2100.

About The International Culinary Schools at The Art Institutes
The International Culinary Schools at The Art Institutes is North America’s largest system of culinary programs with over 30 locations. Based on classical Escoffier, Asian and Latin culinary techniques, with an emphasis on progressive trends and practices, the schools’ curriculum is designed to develop and sharpen fundamental cooking techniques and professional skills and introduce a variety of international cuisines. Internships, student-run school restaurants, guest lectures and Web-based seminars, and study abroad programs help broaden the scope of learning for students. Program offerings vary at each school. Prospective students should check the course offerings at The Art Institute school they are interested in attending before enrolling. To learn more about The International Culinary Schools at The Art Institutes, visit www.artinstitutes.edu/culinary or www.exploreculinary.com.

About Education Management LLC

The parent company of The Art Institutes, Education Management (www.edmc.com), with over 80,300 students as of Fall 2006, is among the largest providers of post-secondary education in North America, based on student enrollment and revenue. Education Management has 80 primary locations in 26 states and two Canadian provinces. Education Management’s educational institutions offer a broad range of academic programs concentrated in the media arts, design, fashion, culinary arts, behavioral sciences, health sciences, education, information technology, legal studies and business fields, culminating in the award of associate’s through doctoral degrees. Education Management has provided career-oriented education for over 40 years.

About The Art Institutes
The Art Institutes (www.artinstitutes.edu) is a system of over 35 education institutions located throughout North America, providing an important source of design, media arts, fashion and culinary professionals. The Art Institutes schools offer a broad range of programs including: Audio Production, Computer Animation, Culinary Arts, Culinary Management, Fashion Design, Fashion Marketing, Graphic Design, Industrial Design Technology, Web Design & Interactive Media, Interior Design, Media Arts & Animation, Photography, Restaurant Management and Video Production. Not all programs are offered at all schools.

11.06.2007 The Art Institute Comments Off on ART INSTITUTE OFFERS NEWLY RENAMED WEB DESIGN & INTERACTIVE MEDIA DEGREE PROGRAM

ART INSTITUTE OFFERS NEWLY RENAMED WEB DESIGN & INTERACTIVE MEDIA DEGREE PROGRAM

(SAN BERNARDINO, Calif.) The Art Institute of California – Inland Empire teaches “Web standards” – the guidelines for building Web sites that are defined by the governing body of the Web, The World Wide Web Consortium (W3C). These standards foster best practices in Website development that serve both users and businesses (see http://webstandards.org).

According to Michael Swank of The Art Institute of California – Inland Empire’s Web Design & Interactive Media program says, “Our grads are entering the workforce as advisors to the industry. Web standards are a critical initiative from our standpoint that our students need to know as they develop Websites more efficiently, make maintenance more practical and improve search engine optimization.”

There is good news for those searching for jobs in the technology field in the months ahead. Continued business expansion and increasing investments in technology are driving demand for skilled IT professionals across North America. In fact, the U.S. Department of Labor’s Bureau of Labor Statistics estimates that some IT-related positions are expected to be among the fastest growing occupations through 2014.

“Employment is expected to grow faster than average as organizations continue to adopt and integrate increasingly sophisticated technologies. Job increases will be driven by very rapid growth in computer systems design and related services, which is projected to be one of the fastest growing industries in the U.S. economy.” (http://bls.gov/oco/ocos042.htm#outlook).

If you are interested in learning more about the Web Design & Interactive Media program at The Art Institute of California – Inland Empire, please contact Michael Swank at The Art Institute of California – Inland Empire at (909) 915-2100 or mswank@aii.edu.

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10.02.2007 The Art Institute Comments Off on INLAND EMPIRE AD CLUB LEADS WAY IN EDUCATION

INLAND EMPIRE AD CLUB LEADS WAY IN EDUCATION

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(SAN BERNARDINO, Calif.) Celebrating its 25th year, the Inland Empire Ad Club, with offices at 109 Church St. in Redlands, has appointed a new director of education to spearhead student involvement in the real world of advertising promotion. “We invited Micheal Swank from the Art Institute of California – Inland Empire to lead the club’s emphasis on education,” noted Theresa Mesa, the group’s 2007-08 president.

The Web designer and former Ad Club vice president says they want Swank to be a liaison to the schools in San Bernardino and Riverside counties, involving the students in founding their own ad clubs and participating in district and national advertising competitions.

“I’m excited,” says Swank. “I’ve been in education for a long time, and any way I can get kids actively involved in learning is my professional goal.” Swank, The Art Institute of California- Inland Empire’s Academic Director of Graphic Design & Interactive Media, is making plans to create student ad clubs at various area campuses. “That’s what I love about this new position – working with other schools and their students,” he says. “And I want to use the ad competitions to give kids the chance to see what the real world is like in their fields of interest, in this case advertising.”

Mesa explains, “There is a National Student Advertising Competition, sponsored this year by AOL. And when a winning team’s ad campaign proposal is chosen, it, or portions of it, will be utilized by AOL in its own ad programs.”

Students will learn how to understand markets, develop ad campaigns and execute those campaigns for each level of competition, this way learning what companies expect and need when it comes to promoting their products or services to the public.

But Swank has only one year as Ad Club Education Chairman to pull off his expectations for students before he’ll relinquish his position in mid 2008. “The students and I,” he says, “will be working our tails off. The students are loaded with graphic and advertising talent, and here’s a chance to test their creativity in real business situations.” As Theresa Mesa puts it, “Micheal will be developing the entire Inland Empire’s student ad programs and campus clubs.”

“Through the Ad Club’s education plan,” Swank says, “students will gain valuable exposure to what their careers may be like. And along the way, they’ll be making important contacts for their post-education futures in advertising.”

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For more infrmation call 
Carl Dameron at (909) 888-0017, (909) 534-9500 Cell
or E-mail: Carl@DameronCommunications.com
10.02.2007 The Art Institute Comments Off on PICTURE PERFECT COOKING IN SAN BERNARDINO

PICTURE PERFECT COOKING IN SAN BERNARDINO


Media Contact:
AI-PR-134.3 KITCHEN
Carl Dameron
Dameron Communications
(909) 534-9500
 
(SAN BERNARDINO, Calif.) Ever wonder where those exquisite pictures of luscious dishes in the cooking and food magazines come from? Chances are they came from the kitchens of The Art Institute of California – Inland Empire.

“The faculty, staff and students can attest to the fact that the foods prepared for the photo shoots are as good as they look because every month we are invited into the kitchens to partake in the delicacies,” says Campus President Byron Chung.

Donald and Brenda Lorenzi, the publishers of Inland Empire Magazine along with food magazines Tastes of Italia, a bi-monthly, and the quarterly Healthy Cooking, have included test kitchens in each of their publications for years, creating recipes that make mouths water and have people dashing to the market.

“Our food magazines,” she says, “are recipe oriented publications, especially, of course, Healthy Cooking and Tastes of Italia.” Circulated nationwide, and now expanding internationally, the publications are on more than 5,000 newsstands and in such chains as Borders and Barnes & Noble.

“For years, we experimented with foods in our own kitchen with our own staff,” Lorenzi says, “but, we have a company to run, too. And when the Art Institute’s Culinary Arts department came to me with a proposal to team up, I jumped at it.”

Byron Chung and Chef Eyad Joseph, the Culinary Arts director, founded the Culinary Arts program at the Art Institute of California – Inland Empire in January of this year.

“I want to show our 28 students that there’s more to working in the culinary field than just being an Emeril on TV. It takes a great chef 20 years to attain that level. In the meantime there are sous chefs, private chefs, baking and pastry chefs, corporate chefs, cruise chefs and, naturally, test kitchen chefs,” says Chef Joseph.

This chef knows what it takes to make it in the culinary world. Before joining the Art Institute of California, Chef Joseph served as chef at a five-star and five-diamond hotel, the Fairmount Scottsdale Princess Resort, in Scottsdale, Ariz.

He was also the regional executive chef for the popular Romano’s Macaroni Grill chain, and as executive chef at several other fine dining restaurants in both San Diego and Scottsdale. Chef Joseph was also a regular on many local cooking television shows and is the author of a new cookbook due this spring. He is a graduate of the Scottsdale Institute’s Le Cordon Bleu.

By partnering with Lorenzi’s magazines, Chef Joseph’s students gain hands-on experience with this little-known aspect of the culinary field. “When I met with Brenda and we tossed around the idea of our program taking over her magazines’ test kitchen, I was thrilled. It sounded mutually adventurous.”

The partnership is mutually beneficial, too. The publications gains new, well-tested recipes, the students get real-world preparation and cooking experience, readers are treated to the newest and most savory recipes and the university gathers nationwide exposure. Everyone wins.

The cooking takes place at the Art Institute’s a la carte kitchen, the university’s most elaborate culinary facility. “When they came to see our operation,” Chef Joseph says, “they were astonished with the facility and equipment. We have more than everything we’d need to do the kind of testing Brenda and her readers expect.”

The magazines send the new recipes to Chef Joseph every month. He reviews them with the students and makes a plan. What makes each recipe unique? What ingredients are needed? What equipment is required? How long will each element take? Which student does what? What ingredients do we have on hand?

“We make a shopping list for Brenda, and she picks up what we need. Then we get to work.”

Chef Joseph guides the two dozen or more students for approximately two nine-hour days, staying with them at every step as they create 18 to 20 dishes on day one and another seven to eight on day two.

Healthy Cooking and Tastes of Italia sends a photographer who specializes in taking photos of food to document each step along with the final creations, and their own chef is on hand to take notes for the resulting articles.

One tricky aspect of all this is the advance timing required by publications that must plan each issue, sell ads and get them delivered or created, design page layouts, photograph covers, print and distribute those 150,000 copies.

“We have to work at least a year ahead,” Brenda Lorenzi says. “In the spring we’re thinking Thanksgiving and Christmas meals.” Finding fresh cranberries and turkeys in May can be a bit of a challenge, she adds.

And when it’s all over? “We have a feast,” the chef says. “The proof is in the eating.”

Healthy Cooking and Tastes of Italia are available at newsstands or by subscription at healthycookingmagazine.com or tastesofitalia.com. For more information on The Art Institute of California – Inland Empire call (909) 915-2100 or go on line to www.artinstitutes.edu/inlandempire.

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Photo Caption:Chef Eyad Joseph, the Culinary Arts director, who founded the Culinary Arts program at the Art Institute of California – Inland Empire presents a pasta dish for photography.

10.02.2007 The Art Institute Comments Off on ART STUDENTS GIVE HIGH SCHOOL LOGO NEW LOOK

ART STUDENTS GIVE HIGH SCHOOL LOGO NEW LOOK

Graphic Design Students at The Art Institute of California – Inland Empire Give San Andreas High School Logo a New Look

(SAN BERNADINO, Calif.) Two Art Institute of California – Inland Empire (http://www.aii.edu/inlandempire) students redesigned the logo for San Andreas High School, an alternative high school in Highland. The students, Dante Guiab of Moreno Valley and Jesus Flores-Rodriguez of Fontana, each won a $200 prize.

“I am proud that our students were rewarded for their work,” says Byron Chung, president of The Art Institute of California – Inland Empire. “Although we are a school, we play an active role in the community, whenever we have an opportunity. We often assign our students classwork which has them working with local non-profit agencies. It’s a win-win situation. The non-profit agencies get a great graphic project, like a logo or a brochure, and our students get to work on projects that can help build their portfolios for future employment. The Art Institute shows students you can make a living following your passion.”

Susan Ward, art teacher at San Andreas High School, says she decided to approach the college about the logo redesign project after an Art Institute instructor did a presentation at the school.

“One of the design instructors assigned the project to her class,” Ward explains. “They took on the task of redesigning our logo. We are changing from the Lions to the Quakes.”

The assignment took Art Institute instructor Robin Lindblom’s class about eight weeks to complete, Ward adds.

San Andreas students liked two designs so much they decided to choose elements from both designs to incorporate into their new logo. “They liked the lettering from one design, and they liked the character from the other,” Ward says.

According to Ward, she was impressed that many of The Art Institute students were more motivated by the spirit of volunteerism than the cash prize.

“It was not about the money, but more about the design experience and helping the community,” Ward says. “Dante said the project was extra special for him because his wife attended an alternative high school.”

Lindblom, who teaches concept design, says working on the project provided her students with a glimpse of what it is like to actually work on a real-life design job. “It was a good way of giving them the experience of working with a client. They had to learn how to take suggestions and make multiple revisions.”

For more information about The Art Institute of California – Inland Empire, call (909) 915-2100 or visit www.aii.edu/inlandempire. The school is at 630 E. Brier Drive in San Bernardino.

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The Art Institute of California – Inland Empire is one of The Art Institutes (www.artinstitutes.edu), a system of 36 locations throughout North America, providing an important source of design, media arts, fashion and culinary arts professionals.

Media Contact:
Carl Dameron
Agency Director
(909) 534-9500
Carl@DameronCommunications.com
OR
Mark Toth
Public Relations Specialist
(412) 995-7263
mtoth@edmc.edu


10.02.2007 The Art Institute Comments Off on ART INSTITUTE LENDS ITS EXPERTISE TO BOYS & GIRLS CLUB

ART INSTITUTE LENDS ITS EXPERTISE TO BOYS & GIRLS CLUB

(SAN BERNARDINO, Calif.) The Art Institute of California – Inland Empire (http://www.artinstitutes.edu/inlandempire/) isn’t just an academic island. It’s a vital part of the local community, and one of its goal is to help the Inland Empire’s many nonprofit organizations whenever possible. That’s where the university’s Summer Studios program comes into play. The Summer Studios are four-day workshops for high school juniors and seniors assisted by the university’s teachers.

“The idea behind the Summer Studios program,” says President Byron Chung, “is two-fold: On the one hand, it lets our students and high school participants explore the real world of fields that interest them. And on the other, the Art Institute works with the area’s non-profit groups that can use the help.”

Take, for instance, San Bernardino’s Boys & Girls Club. The 40-year-old group, part of the 100-year-old national organization, has 2,000 young people it helps in its three area facilities. Clifford Hackney, the chief professional officer of the San Bernardino club, says their objective is to “enhance their quality of life.” He says, “Kids now have a safe place to do their homework, and there’s adult supervision for all activities. This is a one-stop shop for these kids. We offer them what will deter them from the negative element.”

However, Mark Davis, the executive director of the San Bernardino club says, “Our brochures and web site have never looked professional. There’s never been a cohesive appearance to any of it. So, when the Art Institute contacted us to help, we leaped at it.”

From June 26-29, the university will coordinate about 20 students, high schoolers and institute members, to improve the club’s printed materials, web site and even improve the meal offerings.

Santosh Oommen, the academic director of the university’s Media Arts & Animation department, heads the brochure and web program for the club. “While assisting with the Boys & Girls Club material, we’re also introducing kids to what real-life work is like. They don’t just sit in a classroom all day, but are actually ‘on the job,’ creating, developing and administering what this nonprofit needs,” Oommen says.

From the 125 students in all his programs, Oommen has a select handful who will be designing a new club brochure and other printed material to present the myriad facets of the club’s services. No easy task, but, he adds, “The high school students who have enrolled in the Summer Studios will be working with our top institute students to pull it off.”

“Our web site,” Davis said, “has always been a hodgepodge. It’s been worked on here and there, but it’s hard to manipulate, update and use. The Art Institute will solve that problem perfectly. The site and materials have never looked professional or standardized in any way.”

“The Art Institute of California – Inland Empire boasts one of the finest and most complete Culinary Arts departments in the state”, says Chef Eyad Joseph, the program’s director. He has about 30 culinary students garnering real-world experience for careers as sous chefs, baking and pastry chefs, corporate chefs, cruise chefs, restaurant chefs and more.

For the rest of the year, the Culinary Arts Department plans to create new lunch menus for about 125 children who daily attend the Boys & Girls Club of San Bernardino’s main facility (1180 W. 9th Street).

The Art Institute’s Summer Studios program has been in operation for more than five years throughout the university’s 34 campuses across North America. Currently in its second year, the San Bernardino campus’ Summer Studios program brings the school’s full potential and experience to numerous Inland Empire non-profit organizations. “We want to help the community whenever and wherever we can,” Chung says. And so they do.

For more information about The Art Institute of California – Inland Empire, call at (909) 915-2100.

For more information about the San Bernardino Boys & Girls Club, Call Mark Davis at (909) 888-6751.

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Photo Caption:  Left to Right; Jerold Faust, Dean of Undergraduate Studies and Monica Jeffs, Director of Admission, The Art Institute of California – Inland Empire and Mark Davis Executive Director of the boys and Girls Club of San Bernardino and Rialto.