IEAC

01.20.2016 IEAC Comments Off on Deadline to Submit Entries For American Advertising Awards – Inland Empire Competition is February 5

Deadline to Submit Entries For American Advertising Awards – Inland Empire Competition is February 5

(Riverside, CA) The deadline for the Inland Empire American Advertising competition, honoring the best professional and student advertising from 2015 is February 5. Sponsored by the American Advertising Federation (AAF) Inland Empire Chapter, the contest recognizes excellence in advertising from professional organizations and college students throughout the region.

 

The competition is part of the national American Advertising Awards with over 40,000 entries in about 200 local contests. Winners from the Inland Empire will move up to district competition where they will compete with winners from other areas including Los Angeles, San Diego, Orange County, Palm Springs, Santa Barbara and Las Vegas. Winners from the fifteen district competitions qualify for the national finals.

 

The late deadline is February 12, with a $10 late fee. The awards gala will be held at the Historic Mission Inn Hotel in Riverside on March 18.

 

To learn more about the contest and how to enter the competition, visit www.aaf-inlandempire.com/addys. Early registration is also open for the awards gala. Contact Contest Chair Mark Landon, (909) 730-4272.

 

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01.19.2016 IEAC Comments Off on Lunch Speaker: Best Digital Marketing and Advertising Choices for Business

Lunch Speaker: Best Digital Marketing and Advertising Choices for Business

 

John McCarthy expert on digital marketing will discuss the hottest 2016 marketing and advertising channels

John McCarthy expert on digital marketing will discuss the hottest 2016 marketing and advertising channels

(Rancho Cucamonga, CA) A local expert on digital marketing will discuss the hottest 2016 marketing and advertising channels at a luncheon at the Old Spaghetti Factory in Rancho Cucamonga on Thursday, Jan. 21, 11:30am-1pm. It is open to the public.

 

John McCarthy, Vice President of Digital Solutions at Ignite Design and Advertising in Ontario began his career with 10 years in traditional marketing and spent the last 15 years specializing in digital marketing. He is a seasoned Internet strategist with experience as a brand manager, online marketing manager, business development officer, marketing director and vice president of marketing.

 

He has held positions at Transamerica, Countrywide Insurance, Bruce Clay, Inc., Revana Digital (formerly WebMetro) and international ecommerce retailer iHerb. He is a past president of the American Advertising Federation-Inland Empire Chapter that always new the cost to fix your foundation .Manny volunteers for the Riverside Robotics Club where his son is an active member.

 

Tickets are $30 in advance by registering at http://aaf-inlandempire.com/ or $35 at the door. To learn more contact John McCarthy, (909)263-0454.

 

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01.19.2016 IEAC Comments Off on Deadline to Submit Entries For American Advertising Awards – Inland Empire Competition is February 5

Deadline to Submit Entries For American Advertising Awards – Inland Empire Competition is February 5

 

(Riverside, CA) The deadline for the Inland Empire American Advertising competition, honoring the best professional and student advertising from 2015 is February 5.  Sponsored by the American Advertising Federation (AAF) Inland Empire Chapter, the contest recognizes excellence in advertising from professional organizations and college students throughout the region.

The competition is part of the national American Advertising Awards with over 40,000 entries in about 200 local contests.

Winners from the Inland Empire will move up to district competition where they will compete with winners from other areas including Los Angeles, San Diego, Orange County, Palm Springs, Santa Barbara and Las Vegas. Winners from the fifteen district competitions qualify for the national finals.

The late deadline is February 12, with a $10 late fee. The awards gala will be held at the Historic Mission Inn Hotel in Riverside on March 18.

To learn more about the contest and how to enter the competition, visit www.aaf-inlandempire.com/addys.

Early registration is also open for the awards gala. Contact Contest Chair Mark Landon, (909) 730-4272.

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07.10.2015 IEAC Comments Off on Local College Student Wins National American Advertising Federation Award

Local College Student Wins National American Advertising Federation Award

Chris Lopez photo

WINNING ARTIST—Christopher Lopez, a fashion design student at the Art Institute in San Bernardino holds the gold (ADDY) advertising award he won for his fashion illustrations in the Inland Empire competition earlier this year. On June 13, he won a silver ADDY at the national convention in Las Vegas, becoming the first fashion design student to ever win a national award at the American Advertising Federation competition. The artistic designs are from his award winning HAUS of Wonderland-A Fairy Tale Couture collection of fashion illustrations. Photos by Robert Swapp Photography.

Christopher Lopez, a junior at the Art Institute wins a Silver ADDY, the first national award by a fashion design student from the Inland Empire

 

(San Bernardino, CA) A local college student has made history for being the first fashion design student from the Inland Empire to ever win a Silver Award in national competition sponsored by the American Advertising Federation.

 

Christopher Lopez, 28, of Moreno Valley won a Silver ADDY award in the student competition at the 2015 National American Advertising Federation Conference at Caesar’s Palace in Las Vegas, Nevada on June 13.

 

Lopez is a third year student in the bachelor of arts program in fashion design at the Art Institute of California-Inland Empire campus in San Bernardino.

 

His creation, HAUS of Wonderland—A c Tale Couture, earned the award for excellence in the Illustration Campaign category. To advance to the national level, Lopez needed to win at two levels of competition. He first won a gold ADDY in local Inland Empire competition, then a silver award at the district level earlier this year.

 

The American Advertising Awards (formerly ADDY’s) recognize excellence in professional and student artistic work in a three-tier system, starting in the Inland Empire and advancing to district and national competition. Over 40,000 submissions are received for judging every year at the national level in a variety of categories.

 

“This is a very prestigious award,” said Su Pak, president of the local chapter of the American Advertising Federation. “It’s the first time a fashion design student from the Inland Empire has advanced to win a silver award at the national level. This is a remarkable achievement and we are very proud of Chris!”

 

As a student artist, Lopez has a passion for design. “I always like to tell a story with each of my pieces. I want my audience to get drawn into a wonderland-like state when exploring each piece with my designs, and great attention to detail, and that’s exactly what I delivered with this fashionably adventurous collection.”

 

HAUS of Wonderland-A Fairy Tale Couture is a fashion illustration collection that Lopez says was inspired by Lewis Carroll’s Alice’s Adventures in Wonderland and present day couture fashion.

 

His collection features four highly stylized sketches that are designed for a couture runway show or costumes for a film, play or musical. “Each piece is based on four characters from the story, featuring the adventurous Alice, the elaborate yet villainous Queen of Hearts and trouble making duo, the Tweedle Twins, Tweedle Dee and Tweedle Dum.”

 

After graduation from the Art Institute in 2016, Lopez wants be a costume designer for film, TV and the entertainment business. “I love telling stories and making them come to life with my designs. I love working with themes and concepts. I’m an artist at heart and my family says it’s in my blood.” At the Art Institute, career service advisors assist students with job placement as they near graduation.

 

Lopez is from Los Angeles and grew up in Arcadia where he developed his artistic passion for fashion illustration in high school. Later, he chose the Art Institute in San Bernardino because it was closer to his new home in Moreno Valley and offered everything he wanted to reach his career goals.

 

What’s his best advice for young aspiring artists? “Achieving this award truly made my Wonderland become a reality,” said Lopez. “Make your Wonderland become a reality by working hard and having true passion for your art and craft.”

For more information contact: John Barry, public relations, AAF-Inland Empire, jpbarry05@yahoo.com  (714)457-2279 or visit www.aaf-inlandempire.com to learn more about coming events.

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02.09.2015 IEAC Comments Off on Ad Club Scholarship Deadline is Feb. 16

Ad Club Scholarship Deadline is Feb. 16

2014 Addy Winners

(Riverside, CA) College students applying for an academic scholarship offered by the local advertising club have until Feb. 16 to submit applications.

 

The Larry Huffman Academic Achievement Award for $1,500 is presented to academically talented students in the Inland Empire who are pursuing a career in advertising or related fields.

 

Students studying advertising, marketing, commercial/graphic arts, photography, communications, public relations, printing, radio, TV or film production may apply. Applicants must be enrolled in an Inland Empire university, college, career college, technical or trade school.

 

The scholarship will be awarded at the annual advertising awards gala on March 13 at the Mission Inn in Riverside. It is sponsored annually by the Inland Empire Chapter of the American Advertising Federation (AAF-IE).

 

Criteria and rules for the scholarship at found at www.aaf-inlandempire.com. Candidates should submit an application, non-official school transcripts, an essay, letters of recommendation and one piece of creative work.

 

Lacey Kendall AAF president

Lacey Kendall AAF president

Su Pak, club president, said that the scholarship is awarded on a competitive basis. “The final decision is based on academic performance, an essay and creative advertising work,” she said. “We highly encourage anyone who is qualified to apply for this award.”

 

The scholarship is named for Larry Huffman, an Inland Empire radio announcer who has been the voice of motor sports in Southern California for many years. He was the 2-13 recipient of the Lifetime Achievement Award presented by the AAF-IE.

 

Huffman’s TV credits include Fantasy Island, CHIPS, Knight Rider, Miami Vice and Charlie’s Angels. He was the voice of Supercross and off road events for years.

 

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02.25.2014 IEAC Comments Off on Tickets Available for ADDY Awards

Tickets Available for ADDY Awards

AD CLUB BOARD:  Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess.  BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

AD CLUB BOARD: Top left to right: John Barry, Peter Mobley, John McCarthy, David Tercero, Susan Anderson, Kristine Elledge, Jon Burgess. BOTTOM, Left to right: Paul Lane, Bobbi Albano, Lacey Kendall, Julie Wright, Su Pak.

 

(Riverside, CA)  Tickets are still available for the ADDY Awards gala on Friday, March 7 at the Mission Inn in Riverside.

The American Advertising Awards honor the best in advertising throughout the Inland Empire, both in professional and student work and are hosted annually by the local chapter of the American Advertising Federation (AAF).

No host cocktails and viewing of winning ads starts at 6pm, with dinner at 7 and the award show at 7:45 pm.

Reservations are required.  AAF members and students pay $65 before Feb. 27 and $70 after that date. Cost to the general public is $70 before 2/27 and then &75. Tickets can be purchased online or by downloading and returning the order form at http://aaf-inlandempire.com//addys/.

The event has sold out in recent years but a few tickets are still available.

The Mission Inn is located at 3649 Mission Inn Ave. in Riverside.  Or call John McCarthy (951) 616-3600 ex 2089.

 

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CONTACT: John McCarthy, AAF ADDY Chair (951) 616-3600 ext 2089 or hellojohnmccarthy@gmail.com

 

01.14.2014 IEAC Comments Off on Advertising Award Competition Closes January 24, 2014

Advertising Award Competition Closes January 24, 2014

IE AAF 2013 Best of Show – Ignite Design & Advertising For: Loma Linda Children’s Hospital Annual Report

(Rancho Cucamonga, CA) The last day to enter the American Advertising Award Competition for Inland Empire is Friday, January 24, 2014!

The American Advertising Awards Competition for the Inland Empire is open to both industry professionals and students (formerly known as the ADDY’s). Entrants must have created the work in the Inland Empire and the work must have appeared in the general public media between January 1 and December 31, 2013. The competition is a great opportunity for advertising professionals and college students to be recognized by industry peers.

 

The American Advertising Awards Inland Empire competition covers all aspects of advertising and the competition itself includes over 170 categories.  Judges select the most creative work by scoring all creative dimensions for each entry.  Also, there are categories for non-advertising work like the Elements of Advertising, which accepts work in photography, illustration, web design, etc that did not appear in advertisements.  More information can be found at the AAF Inland Empire website http://www.aaf-inlandempire.com/addys

 

Last year AAF Inland Empire local level competition drew hundreds of entries, with gold winners moving on to the district level competition.  District winners advance to the national competition, whose winners are announced at AAF’s ADMERICA! national conference.

 

Also, the three-level competition is unique to the American Advertising Awards, as is its student competition. “Our student competition really mirrors the professional competition,” John McCarthy, Chairperson for the Inland Empire Competition says. “Other major competition programs are stripped-down versions. The American Advertising Awards offers students much more opportunity.” Last year the Inland Empire competition saw nearly 200 student entries.

The competition is open to both members and non-members of the Inland Empire chapter of the American Advertising Federation (AAF). The Inland Empire chapter of the AAF includes the 27,000 square miles that comprise the counties of San Bernardino and Riverside. For entry details, visit http://aaf-inlandempire.com/addys/

AAF Inland Empire will also host a Drop Off Event on January 17th, at the Riverside.io, a non-profit co-working space located at 3567 Main St. Riverside.  Entrants can drop off their entries or get all their questions answered.

08.22.2013 IEAC Comments Off on Ad Club Hosts Fall Workshops in Riverside For Improving Digital Marketing Strategies

Ad Club Hosts Fall Workshops in Riverside For Improving Digital Marketing Strategies

On Sept. 5, Neil Folgate, dMarketing Director at WebMetro in San Dimas will lead a Paid Search Advertising workshop as the first speaker in the AAF Digital Marketing luncheon series at the Old Spaghetti Factory in Riverside.

On Sept. 5, Neil Folgate, dMarketing Director at WebMetro in San Dimas will lead a Paid Search Advertising workshop as the first speaker in the AAF Digital Marketing luncheon series at the Old Spaghetti Factory in Riverside.

(Riverside, CA)  The local advertising club is hosting three luncheon workshops this fall to help businesses in the Inland Empire improve their digital marketing strategies.

 

Those who register at http://aaf-inlandempire.com  for all three educational programs in advance will get a substantial discount over the price at the door. Registration deadline is September 4.

 

The workshops are scheduled for September 5, October 10 and November 7 at the Old Spaghetti Factory in Riverside, 3191 Mission Inn Ave., Riverside CA 92507 and are open to the public.  The luncheons begin at 11:30am.

 

The topic for September 5 is Paid Search Advertising 101.  On October 10, Search Engine Optimization Factors and Trends will be presented and the series concludes on Nov. 7 with Mobile Marketing-Reaching Connected Consumers.

 

Leading the discussions are experts in digital marketing, according to John McCarthy, Programs Chair at the American Advertising Federation- Inland Empire (AAF).  “These are not sales pitches,” he said. “Each luncheon is customized to give you actionable steps to grow your business.”

 

The first workshop on Sept. 5 will be led by Neil Folgate, Director of eMarketing at WebMetro in San Dimas.  His presentation, Paid Search Advertising 101 will include paid search advertising strategies on Google, Yahoo or Bing.  Folgate has ten years of experience managing paid search campaigns.

 

On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert in Search Engine Optimization will present SEO Factors and Trends-Midyear 2013 Report.

On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert in Search Engine Optimization will present SEO Factors and Trends-Midyear 2013 Report.

On Oct. 10, Bruce Clay, President of Bruce Clay, Inc., an expert on Search Engine Optimization will present SEO Factors and Trends-Midyear Report for 2013.   His Simi Valley based global internet marketing agency has offices in Europe, Japan, India and Brazil.  Clay is an SEO industry expert and featured speaker at the SEO Expo and Search Engine Strategies.  He is the author of SEO All-in-One for Dummies, SEO Code of Ethics and SEO Training Services.

 

At lunch on Nov. 7, Claus Enevoldsen, Senior Product Marketing Manager at Next Issue Media, will lead a discussion on Mobile Marketing—Reaching Connected Consumers.  All Digital Marketing workshops are sponsored by the AAF and will be held at the Old Spaghetti Factory in Riverside.

At lunch on Nov. 7, Claus Enevoldsen, Senior Product Marketing Manager at Next Issue Media, will lead a discussion on Mobile Marketing—Reaching Connected Consumers. All Digital Marketing workshops are sponsored by the AAF and will be held at the Old Spaghetti Factory in Riverside.

The final workshop, Mobile Marketing-Reaching Connected Consumers on Nov. 7 will be led by Claus Enevoldsen, a Senior Product Marketing Manager at Next Issue Media.  With offices in San Francisco and New York City, the company is a start-up that is behind the Next Issue App., a joint venture of leading U.S. publishers including Conde Nast, Hearst, Meredith, News Corporation and Time, Inc.  Previously, he led the mobile strategy at 70 websites sponsored by Freedom Communications which publishes the Orange County Register. His specialty is user experience with websites, smartphones and tablets.  Enevoldsen earned his MBA at CalState San Bernardino and is considered an expert in mobile marketing.

 

According to McCarthy, the AAF is packaging the Digital Marketing Series to save attendees money on registration.  AAF members only pay $75 for all three workshops,  while the cost for the general public is $150.  Individually, AAF members pay $35 per session and the general public pays $60.

 

By joining the AAF now, McCarthy said that new members will qualify for the package discount and also receive a printed and bound copy of each presentation as part of early bird registration.

 

To learn more about the Digital Marketing Fall Series and the AAF, contact McCarthy at hellojohnmccarthy@gmail.com or visit http://aaf-inlandempire.com

 

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08.01.2013 IEAC Comments Off on CalState Radio Consultant Is New President of Local Advertising Club

CalState Radio Consultant Is New President of Local Advertising Club

Lacey Kendall new AAF president

Lacey Kendall new AAF president

 
Contact John Barry,
AAF public relations
Jpbarry05@yahoo.com

 

(San Bernardino, CA)  Lacey Kendall, a radio consultant and broadcast advisor at Cal State San Bernardino has been named president of the Inland Empire Chapter of the American Advertising Federation (AAF).

 

Kendall served as vice president of the AAF last year where she played a key role in the annual ADDY awards, a gala that recognizes excellence in advertising throughout the Inland Empire.  She also helped organize monthly educational programs and fundraising events for the local chapter.

 

“I’m so excited to serve as president of the AAF for this coming year.  This chapter has a long history of service to the advertising community in the Inland Empire and I am looking forward to continuing that tradition.”

 

Her goals for the coming year are, “To increase membership, host an incredible ADDY award competition and strengthen relationships with local colleges and universities who offer advertising as an academic major,” says Kendall.

 

“We also believe that advertising students should be better connected to the professional organization that represents their industry.  This year we’re going to work to improve those relationships with this AAF chapter and increase the academic scholarships we already offer to deserving advertising students.”

 

 

 

Kendall, 52, of North Rialto became interested in radio broadcasting at San Bernardino Valley College in 1979 where she hosted ‘Bluegrass Alive!’  Since then she has worked as a producer, manager and on-air host for radio stations in Los Angeles, San Bernardino and Ventura Counties.

 

Hired to cast voices for worldwide radio and TV commercials at Voice Over LA Studios in Hollywood, she worked on the George H.W. Bush presidential campaign and with clients such as Nike, Touchstone Pictures, Men’s Health Magazine and McDonalds.

 

In 1994 she started 909Creative, an Inland Empire commercial production company.  She has also taught radio broadcasting at San Bernardino Valley College and at the University of LaVerne.  And in 2003 she worked with American radio news legend Daren Lane to build KCAA/NBC News Radio where she served as operations manager.

 

In 2007 Kendall was hired as the broadcast consultant at Cal State San Bernardino, where today she advises over 140 students who are studying broadcasting, marketing, advertising and station management.  Her duties include managing Coyote Radio, the Cal State radio station, and she produces My Awesome Empire, a radio show about the Inland Empire and the Isla Earth Radio Series, broadcast over 300 stations in the U.S. and heard by over seven million weekly listeners.  Additionally she continues to host a Saturday show on 96.7 KCAL Rocks where she first worked 33 years ago.

 

Kendall was born in Lakewood, Ca. and grew up in Rialto.  She earned a B.A. in radio broadcasting from the University of La Verne and a M.A in Communications from Cal State San Bernardino.

 

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Carl Dameron

06.11.2013 IEAC Comments Off on Ad Club Speaker to Discuss Google Shopping & ecommerce on June 13

Ad Club Speaker to Discuss Google Shopping & ecommerce on June 13

For more Information call
Carl Dameron @ (909) 534-9500

(Rancho Cucamonga, CA) A luncheon speaker will discuss how to master the new Google Shopping for ecommerce on June 13 at the Old Spaghetti Factory in Rancho Cucamonga.  It is open to the public and registration begins at 11:30AM.

 

The presentation by Andrew David,  “How To Make Google Shopping Work,” is directed at marketing managers, agencies, business owners, paid search managers and ecommerce managers who control ecommerce websites.  It is sponsored by the Inland Empire Chapter of the American Advertising Federation (AAF).

 

Davis is the author of Merchant Comparison Shopping Handbook, the first handbook on comparison shopping engines for online retailers.  He is also a columnist for Search Engine Watch.

 

At CPC Strategy in San Diego, Davis is a marketing manager who focuses on full service comparison shopping for online retailers.  He was previously an account consultant to enterprise online retailers and marketing agencies.  His presentation will explain questions that should be asked before launching an online ecommerce campaign.

 

“If you are involved with marketing an ecommerce website, you should attend this luncheon,” said John McCarthy, Vice President of the local ad club.  “Google Shopping replaced Google Products and today has fewer retailers than before, which means less competition.  But optimizing your campaigns is the key to success.  Come learn how to design your strategy at this luncheon.”

 

Early bird registration is $20 for ad club members and the general public before June 7.  After that, the cost is $25 for members and $30 for the public.  To register online, visit https://www.runmyclub.com/aafie/eventcalendar.asp or http://aaf-inlandempire.com/  The Old Spaghetti Factory is located at 11886 Foothill Blvd., Rancho Cucamonga.

 

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