Dameron Communications

05.10.2019 Dameron Communications Comments Off on 5 Tips for Being the Face of Your Company

5 Tips for Being the Face of Your Company

Carl M. Dameron
Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB

(San Bernardino, Calif.) Any company’s success is still often dictated by its portrayal in the traditional media.

“For a company to really take off, it needs to be accessible to members of the press. So, instead of just sending out a press release every week, a company should be ready to reach out for interviews and provide quotes and soundbites to the media,” said Carl M. Dameron founder of Dameron Commercials.

Establishing a face of the company is also a critical step in becoming media friendly. Whether it’s the CEO or an upper-level manager, the person representing the company should know the ins and outs of the industry and much more.

Here are the five tips that everyone needs to follow when appearing on-camera. Most of it is good advice if we have lined up a print media interview for you as well, or even a phone interview.

Dress Properly

It might sound shallow, but people generally judge others based on how they look. So, decide how you want your company to be perceived by the audience and dress accordingly.

For men, a suit and tie is the safest route to go. For women, it’s best to avoid vibrant clothing, excessive make up, and bulky jewelry as to not distract the viewers’ attention.

Don’t come in with hair that’s too disheveled and covering your face – to be the face of a company, you need to proudly show off your face.

In general, a clean, professional look should always work in most on-camera interview situations.

Do Your Homework

Once you get an opportunity to appear on camera (or on radio or print), you should portray yourself as an expert in not just your company, but in the industry as well.

We will check to see if you can get the questions ahead of time, or at the least, find out what topics will be covered within the interview.  We will submit recommended questions when you have a broadcast interview, but it is up to the interviewer what questions are asked. The more prepared you are, the less likely it is that the words “Uh,” “Um,” and “You know” will make up your diction.

Ignore the Bright Lights and Production Crew

If you’re on TV there will probably be bright lights shining on you throughout the interview and there might even be a production team moving around in your line of vision. However, the cameras don’t pick up all the chaos going on behind the scenes.

If you’re taking part in a one-on-one interview, your eyes and focus should be on the person conducting the interview. Averting your attention away from the interviewer for even a few seconds makes it seem like you’re disinterested, zoning out and lost.

Avoid Industry Jargon

When speaking about your business or industry, it’s best to use terms that everyone can understand, and take the time to explain industry terms in simple language. That way, people who are first learning about your company or industry will have an easier time of knowing what the heck you’re talking about.

Be A Professional

If you’re ever confronted by the interviewer with a question you’re uncomfortable answering, stay collected and take some time to craft a response. Simply saying “no comment” in a calm tone is much better than getting into a potential shouting match with the person in control of the interview. Plus, you don’t want to be on the wrong end of what could become a viral video in this day and age of YouTube.  

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11.29.2018 Dameron Communications Comments Off on San Bernardino City Animal Shelter Peaceful Protest

San Bernardino City Animal Shelter Peaceful Protest

    Eliminate green fences that prevent owners and adopters from seeing the dogs in “protective custody” kennels Eliminate green fences that prevent owners and adopters from seeing the dogs in “protective custody” kennels.
Who:  The San Bernardino Animal Care Foundation sbanimalcarefoundation@gmail.com
What: San Bernardino City Animal Shelter Peaceful Protest
When:     Friday, 11/30 meeting at 1pm. Protest 2-4pm.
Where:  San Bernardino Animal Shelter, 499 W E Orange Show Rd., San Bernardino, California 92408
Please park in the parking lot of Target closest to Chandler Place (right next to the SBC Shelter sign) corner of E Street and Chandler Place.
Why:   To allow volunteers and rescues to take a more active role in assisting and helping the shelter so we can improve the conditions for the dogs and cats of the City of San Bernardino by requesting:
• Need new management with compassion, who will work with volunteers and rescues

Provide a daily list of dogs and cats who are on the euthanasia list so that they can be rescued instead of euthanized immediately

• Allow beds and blankets for the dogs
• Provide sufficient food for the shelter animals
• Eliminate green fences that prevent owners and adopters from seeing the dogs in “protective custody” kennels
• Release the $700,000 in shelter repair funds and begin immediate necessary repairs
• Provide medication for the animals
• Bring back the volunteer groomer
• Provide a daily list of dogs and cats who are on the euthanasia list so that they can be rescued instead of euthanized immediately
Contact:    Carl Dameron (909) 534-9500.
Kari Lee rescue and animal rights advocate
(360) 688-8884

 

10.23.2018 Dameron Communications Comments Off on Business Insider Names Dameron Communications 2019 Business Excellence Award

Business Insider Names Dameron Communications 2019 Business Excellence Award

 

 

Carl M. Dameron

Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB

(Inland Empire, Calif.)  Dameron Communications is awarded a 2019 Business Excellence Award Excellence in Electronic Media – USA from Business Insider.

“I am honored to receive this recognition for our work in Electronic Media,” said Carl M. Dameron, president of Dameron Communications. “Since 1988 we have stayed on the leading edge of communications in electronic media including: websites, social media, and blogs.

I believe a bright future for communications in America lies ahead. There is a big transition from print media to electronic media, from broadcast media to on demand video and music delivery.

There are huge opportunities for communications firms as disruption of the old system, dramatically democratizes entrainment, news and music creation and delivery worldwide.  We use these changes to our client’s advantage to achieve their communication goals,” said Dameron.

Dameron Communications’ is a locally based Advertising; public relations, community relations and government relations whose work has been winning awards and client accolades for 30 years.   “We blend relationships with proven advertising and public relations methods to deliver winning and measurable results,” said Dameron.

We serve clients who make the world a better place –business small or large, government or non-profit, product, service or cause primarily in California’s Orange, Riverside and San Bernardino Counties.

For more information or a free one-hour consultation call Dameron Communications at (909) 534-9500.

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09.12.2018 Dameron Communications Comments Off on Carl Dameron Morns Our Losses and Honors the Heroes of 9/11

Carl Dameron Morns Our Losses and Honors the Heroes of 9/11

 

Carl M. Dameron

Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB

Inland Empire, Calif.– The heroes of September 11th, 2001 include firefighters and police officers who showed their courage by running into flaming buildings to save those who they could.  Private citizens who lead frightened people down dark staircases for dozens of flights.  Some went back up those dangerous stars to lead more people to safety and never returned.

“The heroes of 9/11 include the passengers of the hijacked and doomed United Airlines Flight 93 from Newark to San Francisco who refused to be used as weapons against this nation.  They sacrificed their lives to protect untold lives in Washington D.C.,” said Carl M. Dameron president of Dameron Communications.

“The men and women who died at the Pentagon and the twin towers in New York City were killed by cowards who used terror to attack this nation.  The terrorist attempted to cause fear and division among us,” said Dameron.  “Terrorist still don’t understand that Americans come together in crisis.  We will not be intimidated by any terrorist.”

On December 2, 2015,14 peoplewere killed, and 22 others were seriously injured in a terrorist mass shooting at the Inland Regional Center in San Bernardino.  “Again, our brave citizen heroes helped their fellow victims survive.  Again, our law enforcement and firefighting heroes ran into danger to save people.  Again, this nation found the terrorist responsible and brought them to justice,’ said Dameron.

“I celebrate the contribution of our heroes and morn the losses this nation experienced on September 11thand December 2nd.  The United States I love, is place where we are not panicked by terror, but we come together to fight terrorist and injustice,’ said Dameron.

 

“The United States of America is a place that will not be bowed. We rebuilt on the site of the Twin Towers.  We reopened the Inland Regional Center,” said Dameron.   We work together to make life better an honor those who were murdered in the name of freedom.”

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05.25.2018 Dameron Communications Comments Off on Flynn, Ahmed and Aguilar to Meet at Congressional Candidates Forum

Flynn, Ahmed and Aguilar to Meet at Congressional Candidates Forum

Inland Empire, Calif.  The Inland Empire Tax Payer’s Association host the first Congressional Candidates Forum for the 31st District moderated by local news reporter and KCAA Radio’s Joe Lyons. Candidates Republican Sean Flynn and Democrat Kaiser Ahmed have confirmed their attendance.  As of this writing Democrat Pete Agular is invited but has not confirmed his attendance.

The forum is Wednesday, May 30thfrom 6:00 p.m. to 7:30 p.m.in Rancho Cucamonga at the Lions East Community Center, 9191 Baseline Road.

“The goal of the candidate’s forum is to give voters an opportunity to hear the positions of each candidate and ask them questions. Come ready with your questions,” said Lyons.

 

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05.23.2018 Dameron Communications Comments Off on Flynn, Ahmed and Aguilar Debate at Congressional Candidate Forum for the 31st District

Flynn, Ahmed and Aguilar Debate at Congressional Candidate Forum for the 31st District


Inland Empire, Calif.  The Inland Empire Tax Payer’s Association host the first Congressional Candidate Forum for the 31st Districtmoderated by local news reporter and Radio’sJoe Lyons.

Candidates Republican Sean Flynn and Democrat Kaiser Ahmed have confirmed their attendance.  As of this writing Pete Agular was invited but has not confirmed his attendance.

The forum takes place in Rancho Cucamonga at the Lions East Community Center, 9191 Baseline Road.  The event is Wednesday, May 30thfrom 6:00 p.m. to 7:30 p.m.

“The goal of the candidate’s forum is to give voters an opportunity to hear the positions of each candidate and ask them questions. Come ready with your questions,” said Lyons.

The 31st District represents all or portions of Upland, Rancho Cucamonga, Fontana, San Bernardino, Highland, Redlands, Loma Linda, Grand Terrace, Colton, and Rialto.

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10.10.2016 Dameron Communications Comments Off on Time for Norris P Gregory Park

Time for Norris P Gregory Park

Norris P. Gregory Jr., 85, the first black council member in the city of San Bernardino, died April 21, 2011. (This is a reporter photograph of a photograph.) (04/28/2011, None / The Press-Enterprise)

    Norris P. Gregory Jr., 85, the first black council member in the  of San Bernardino, died April 21, 2011. (This is a reporter photograph of a photograph.) (04/28/2011, None / The Press-Enterprise)

 

(San Bernardino, Calif.). There is a nomination for naming the 2.5 acre multi-use park on E Street between 9th and 10th streets, Norris P. Gregory Park.

The park will be maintained by the San Bernardino Valley Municipal Water District. It will have sitting areas, an outdoor fitness exercise area, playgrounds, picnic areas, basketball court, skateboard area, multi-use field, walkways and splash pad.

It is being built with a $5 million grant and will be ready for use at the beginning of 2017.  Below is a bullet list of accomplishments for Mr. Gregory who died in 2002.
Norris Paige Gregory, Jr.

• He was a resident of San Bernardino from 1958 to his death at the age of 85 in 2011
• Elected and served as San Bernardino City’s first African American councilman also making him the first African American elected official in San Bernardino County.
• Served the 6th Ward for 2 terms starting in 1967 to 1975
• He was a member of the NAACP, the Urban League, the Mexican Chamber of Commerce as well as the VFW and American Legion
• The San Bernardino and California Teachers Associations and an Honorary Mason.
• He owned a business up until his death on the Westside.
• He served with the Redevelopment Agency
• He was an assistant district administrator for the office of Congressman George E. Brown, Jr.
• He was a teacher and administrator for San Bernardino City Unified School district
• He was an activist working for improving the underserved and minorities in San Bernardino

“I am trying to collect 100 signatures from San Bernardino residents’” said Vera Campbell . “I have an application to fill out and then I turn it in for City Council to approve. I don’t think there is much competition but getting those 100 signatures is proving difficult. I started something that I will see to the end. My phone number is 909-804-1021 if you have suggestions.”

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08.31.2016 Dameron Communications Comments Off on Dameron Communications Wins California Excellence Award

Dameron Communications Wins California Excellence Award

 

Carl Dameron at a recent award ceremony.

Carl Dameron, president of Dameron Communications at a recent award ceremony.

 

Dameron Communications has been selected for the 2016 California Excellence Award amongst all its peers and competitors by the American Economic Institute (AEI).

“I am honored to receive this prestigious award for a lifetime of work in public relations and advertising,” said Dameron.

Each year the AEI conducts business surveys and industry research to identify companies that have achieved demonstrable success in their local business environment and industry category. They are recognized as having enhanced the commitment and contribution of small businesses through service to their customers and community. Companies of this caliber enhance the consumer driven stature that California is renowned for.

Dameron Communications has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by AEI marks a significant achievement as a leader within various competitors and is setting benchmarks that the industry should follow.

As part of the industry research and business surveys, various sources of information were gathered and analyzed to choose the selected companies in each category. This research is part of an exhaustive process that encapsulates a year long immersion in the business climate of California.

About AEI

The AEI is a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet its stringent standards of excellence. It has spearheaded the idea of independent enterprise and entrepreneurial growth allowing businesses of all sizes to be recognized locally and encouraged globally.

Particular emphasis is given to meeting and exceeding industry benchmarks for customer service, product quality and ethical practices. Industry leading standards and practices have been developed and implementation of the same has been pioneered by the dedicated efforts of the business community and commerce leadership.

More information on AEI can be found at www.aefgh.org

04.29.2016 Dameron Communications Comments Off on Rosa Parks Statue Will Memorialize Her Trailblazing Civil Rights Role

Rosa Parks Statue Will Memorialize Her Trailblazing Civil Rights Role

 

“By adorning our public buildings and parks with artistic monuments we can inspire a sense of appreciation and history in the hearts and minds of our fellow Americans,” said artist Patrick Jewett.

“By adorning our public buildings and parks with artistic monuments we can inspire a sense of appreciation and history in the hearts and minds of our fellow Americans,” said artist Patrick Jewett.

(San Bernardino, Caif.) On December 1st, 1955, after a long day at work, a courageous black woman by the name of Rosa Parks boldly challenged then-widely accepted Jim Crow laws, also known as enforced racial segregation, by refusing to give up her “colored” seat to a white individual on a bus in Montgomery, Alabama.

Rosa Parks Statue Will Memorialize Her Trailblazing Civil Rights Role

On December 1st, 1955, after a long day at work, a courageous black woman by the name of Rosa Parks boldly challenged then-widely accepted Jim Crow laws, also known as enforced racial segregation, by refusing to give up her “colored” seat to a white individual on a bus in Montgomery, Alabama.

This one act of bravery led to the Montgomery bus boycott, an event that triggered what historians now refer to as the beginning of the civil rights movements in America, and that earned Parks the title of “the first lady of civil rights.”

Parks’ challenge to segregation on buses brought about the end of institutionalized segregation in the South.

In March 2006, in honor of Parks’ trailblazing role in advancing civil rights, the California State Senate and Assembly designated the California Transportation Building in downtown San Bernardino as the Rosa Parks Memorial Building.

The memorial will include a life-sized bronze statue of Parks, which will be placed in front of the building. The statue will be created by renowned local artist Patrick Jewett and the project is proudly sponsored by the San Bernardino Black Culture Foundation.

“It seemed like after naming a building after her, the only thing missing was a statue of her,” Jewett said of why he took it upon himself to approach the state about creating the work of art. “And if not me, who?”

Jewett said he hopes that once the statue is in place it will give people a sense of empowerment in the ability to bring about change.

Plans for the statue have been underway for about three years and fundraising goals to turn an artistic dream into an enduring reality have nearly been reached.

The community at large is invited to top off the efforts by contributing to the project that will honor this American hero.

The total amount needed is $15,000 to complete the statue.

Tax-deductible donations may be to:

 

The Rosa Parks Sculpture

C/O San Bernardino Black Culture Foundation

P.O. Box 7288

San Bernardino, CA. 92411-0288

Donor names will appear on a plaque near the sculpture. The Black Culture Foundation is a non- profit 501c3 charitable organization.

“By adorning our public buildings and parks with artistic monuments we can inspire a sense of appreciation and history in the hearts and minds of our fellow Americans,” said Jewett.

For more information on the project, contact Patrick Jewett at (909) 856-5487.

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02.22.2016 Dameron Communications, The Boys Scouts Comments Off on The Boy Scouts Award Whitney M. Young Jr. Service Honor to Waudieur “Woodie” Rucker- Hughes and Carl M. Dameron

The Boy Scouts Award Whitney M. Young Jr. Service Honor to Waudieur “Woodie” Rucker- Hughes and Carl M. Dameron

 

Carl M. Dameron Founder and creative director of Dameron Communications Photo by Robert A. Whitehead/CSUSB

As a former scout I am honored to serve scouting and to receive the prestigious The Whitney M. Young Jr. Service Award.” Photo by Robert A. Whitehead/CSUSB

 

“I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award," said Waudieur “Woodie" Rucker- Hughes.

“I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award,” said Waudieur “Woodie” Rucker- Hughes.

(San Bernardino Calif.) The Boy Scouts of America California Inland Empire will honor Waudieur “Woodie” Rucker-Hughes, Child Welfare and Attendance Manager, Riverside Unified School District and Carl M. Dameron, Creative Director, Dameron Communications. They are the 2016 Whitney M. Young Jr. Service Award Honorees.

The gala is Thursday, March 10, 2016 at 6:00 p.m. at Shandin Hills Golf Club located at 3380 Little Mountain Drive in San Bernardino. A table of 8, a full page ad in the program, and camp sponsorship for 3 youth is $1,000. Individual tickets are $75.

The Whitney M. Young Jr. Service Award is to recognize outstanding service by an individual for demonstrated involvement in the development and implementation of Scouting opportunities for youth from rural or low-income urban backgrounds-this in fulfillment of Dr. Young’s dream of justice and equality for all.

The proceeds from The Whitney M. Young Jr. Service Award Dinner will support the Assistance to Others Fund of the California Inland Empire Council, Boy Scouts of America, designed to help provide financial outreach for those youth and families in need of Scout registration fees, camperships, Scouting handbooks, uniform needs and training scholarships.

Whitney Moore Young, Jr. was an American civil rights leader, born July 31, 1921 and died March 11, 1971.

He spent most of his career working to end employment discrimination in the United States and turning the National Urban League from a relatively passive civil rights organization into one that aggressively worked for equitable access to socioeconomic opportunity for the historically disenfranchised.

On March 11, 1971, Whitney Young died of a heart attack after swimming with friends in Lagos, Nigeria. President Nixon sent a plane to Nigeria to collect Young’s body and traveled to Kentucky to deliver the eulogy at Young’s funeral.

“Whitney understood power, he understood politics, and most of all he understood people. They said Martin was in the streets, Roy and Thurgood were in the courts, and Whitney was in the boardroom. One could not have been successful without the other.”  – Vernon Jordan, CEO National Urban League

“I am honored to be one of the recipients of the Boy Scouts of America Whitney M. Young Jr. Award. Mr. Young was a true Civil Rights advocate, a shrewd and politically aware advisor to President Lyndon Johnson, the president who history notes had some of the greatest Civil Rights legislation and programs created and passed during his tenure, said Rucker-Hughes.

She added, “Mr. Young was also the recipient of a Presidential Medal of Freedom and in his capacity as a leader of the Urban League, he was a co-sponsor of the historic March on Washington which I had the privilege of participating in. I thank everyone who thought enough of me to nominate me for this Award.”

Rucker-Hughes is currently the Child Welfare and Attendance Manager for the Riverside Unified School District’s Pupil Services Department. As the State mandated District Homeless and Foster Liaison she and her staff work to serve the needs of students in order to prevent educational barriers.

In addition to her busy career, Rucker-Hughes is also the current President of the National Association for the Advancement of Colored People (NAACP) Riverside Branch; a member of Chief of Police, Sergio Diaz’s “Citizen’s Advisory Board”; and Amos Temple CME Church’s Chancel Choir. She has served on the Trustee Board of Amos Temple CME Church.

Rucker-Hughes has meritoriously served the Riverside community at large as a humanitarian and pillar. She most recently was appointed to the California-Hawaii State NAACP Executive Committee, where she serves as its South East Area Director. Woodie also serves as the NAACP Region 1 Secretary, an elected position that she has held since 2010.

Her most recent honors have included being appointed to the Citizen’s Advisory Board for the State of California Highway Patrol, where she advises the HWP Commissioner on matters affecting the Highway Patrol. In February of 2015 Woodie was presented the 61st Assembly District’s Women of Distinction Award by Assemblyman Jose Medina. She was honored in recognition of her outstanding contributions to the community.

Dameron is the founder and creative director at Dameron Communications advertising and public relations agency serving California since 1989. He has placed stories with the most prestigious and popular media in the nation including the New York Times, Washington Post and NBC news.

“I am pleased to serve my community and help where ever I can,” said Dameron. “As a former scout I am honored to serve scouting and to receive the prestigious The Whitney M. Young Jr. Service Award.”

Since 1989 Dameron has worked for some of the area’s biggest names: California Portland Cement Company, Sprint, The Salvation Army, Capstone Turbine, The South Coast Air Quality Management District, The Art Institute of California, Argosy University, The California Department of Education, Dukes-Dukes and Associates, Meta Housing, the cities of Colton, San Bernardino and Rialto, and San Bernardino and Riverside counties, helping them with what he calls “Advertising and public relations that works.”

Committed to the Inland Empire Dameron contributes his marketing skills to help non-profits elevate awareness of their service and increase donations.

A few of the companies Dameron has worked with include: The Boys Scouts, The Salvation Army, Greater Riverside Chamber of Commerce, Inland Empire African American Chamber of Commerce, California State University San Bernardino, Argosy University, The San Bernardino Black Cultural Foundation, Habitat for Humanity, San Bernardino Bicentennial Committee and Time for Change.

Dameron has received awards and recognition from: The American Advertising Federation, The League of Women’s Voters, the San Bernardino Black Cultural Foundation, Entrepreneur of the year finalist, The Victorville African American Chamber of Commerce, Who’s Who in advertising and public relations

Many Cultures-One Mission – the mission of the Boy Scouts of America is to prepare young people to make ethical and moral choices over their lifetimes by instilling in them the values of the Scout Oath and Law.

The California Inland Empire Council has been serving youth of the Riverside and San Bernardino Counties for over 92 years. The current council was formed in 1973 through the merger of the Arrowhead Area, Grayback and Riverside Councils.  In 2006, a portion of the Old Baldy Council merged into the California Inland Empire Council.

The council has served hundreds of thousands of youth over the years. Its Scouts and leaders have provided innumerable hours of service to communities and individuals.

Council territory includes all of Riverside and San Bernardino Counties, and stretches from Fort Irwin and Death Valley to Temecula and Indio; Ontario and Barstow to the Arizona and Nevada borders. The area we serve covers some of the fastest growing metropolitan areas in the nation, National Parks and Forests, rural farmland, military bases, and open desert.

For more information on call Tracy Youden at (909) 793-2463 extension 123.

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