IEAC

05.01.2012 IEAC Comments Off

Ad Club plans Art Bash on May 11

For Immediate ReleaseAd Club plans Art Bash on May 11

(San Bernardino, CA) The local Ad Club is hosting a student art auction to benefit its scholarship program on Thursday evening, May 11 at Cal State San Bernardino, 6-9pm.The second annual event will be held on campus at the Robert and Frances Fullerton Museum of Art.This year’s theme, “When Art and Advertising Collide,” invites students to create a piece of art on blank canvasses that the Ad Club donated to student artists around the Inland Empire.  The art pieces will be auctioned at The Art Bash.

The event is hosted by the Inland Empire Chapter of the American Advertising Federation (AAF).  Proceeds will benefit winning students and the Ad Club academic scholarship program.Bidding for art pieces at the silent auction begins at $25. Admission for the evening is $10 for Ad Club members and $15 for the general public.  A wine bar and appetizers are included.

“This was a very successful event last year,” said Jon Burgess, President of the Ad Club.  “We are excited to again recognize student artists and grow our scholarship program. Everyone is invited to come out and support this worthwhile event.”For more information visit www.aaf-inlandempire.com. Or contact Jacob Poore at CSUSB at jpoore@csusb.edu.
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08.11.2008 IEAC Comments Off

LEARN ABOUT THE BEHAVIORAL SCIENCE OF ADVERTISING

(RANCHO CUCAMONGA, Calif.) Kirk Donovan, an advertiser turned behavioral scientist who once lived in the Inland Empire, will be the guest speaker for the Inland Empire Ad Club’s meeting Thursday, Aug. 14.

The luncheon meeting takes place from 11:30 a.m. to 1 p.m. at the Spaghetti Factory, 11896 Foothill Blvd., Rancho Cucamonga 91730.

Donovan runs an advertising consulting firm in Atlanta, where he specializes as a behavioral scientist. He has more than 30 years of retail advertising experience, and started by selling advertising for a radio station. 

“He is one of the most popular speakers on the American Advertising Federation speaker’s circuit,” said John McCarthy, vice president and programs chair for the Inland Empire Ad Club. “Since the entire purpose of advertising is to get someone to respond to the message, learning from a behavioral scientist should definitely improve your advertising campaign!

Inland Empire Ad Club is the local chapter of the American Advertising Federation. 

Kirk’s presentation to the Inland Empire Ad Club will be based on his book AdSense-The Behavioral Science of Advertising. His presentation will teach people involved in retail advertising how to think as a behavioral scientist.

To attend, register online at www.AAF-InlandEmpire.com, call (866) 922-4632, ext. 111 or email JMcCarthy@WebMetro.com 

The cost for Inland Empire Ad Club members who RSVP before the event is $10, and for students it is $5. All others, including non-members and members who did not RSVP, pay $20.