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» ADVERTISING
Account Management
At Dameron Communications we work with clients to create
effective advertising campaigns that reach their objectives.
We create media plans, purchase media and ensure that
ads run as ordered. We meet with clients regularly to
coordinate the campaign, answer questions and refine the
advertising strategy. And we evaluate initial and ongoing
research regarding the clients' products and the campaign.
Creative Direction
We analyze data obtained from research to develop advertising
campaigns that effectively reach clients' target markets
and increase sales. We'll write, design and produce radio
and television commercials, print advertisements, outdoor
ads and collateral material. At Dameron Communications
we develop and supervise timely completion of projects
with freelance illustrators and other graphic artists.
Web Direction
We develop effective strategies to increase sales and
profits on the Web, provide information to prospective
clients, link interested businesses to clients and give
campaigns the maximum response to the target market.
Media Planning
Our staff will analyze demographic and psychographic
research, broadcast ratings, print publications' audits,
direct mail lists, broadcast fax lists and outdoor traffic
counts to select the most effective media and media mix
to give campaigns the maximum gross impressions and response
to the target market.
Media Buying
We'll buy media space at the lowest possible rates, write
insertion orders, ensure timely delivery of advertisements,
develop and maintain relationships with media to provide
clients with the inside track on new advertising opportunities
and discounts. Dameron Communications will develop, implement
and analyze consumer sourcing to measure advertising effectiveness,
pinpoint media and increase the impact of the campaign.
BROADCAST
Announcer, Radio/TV
We provide announcers for news, educational programs
and commercials.
Scriptwriter, Radio/TV
At Dameron Communications we write broadcast commercials,
television programs, news, corporate videos and educational
programs.
Write/Produce/Direct, Radio/TV
We'll produce and direct broadcast commercials, news
programs, corporate videos and educational programs.
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