» Since 1989 Dameron Communications
has filled the needs of our clients in a complicated media
market -- locally, regionally and nationally. We create
integrated marketing solutions that meet our clients'
needs, be that an increase in sales and profits, winning
an election or changing the community perspective on potentially
controversial issues.
We use our local, regional and national media
contacts to advance our clients' objectives.
» Profit is what your business must make to survive.
So how can you guarantee an increase in sales from your
business? You can guarantee this increase by implementing
the four principles of marketing: price, product, place
and promotion.
» You have developed a product or service, found
proper price to maximize sales and profits, and located
the business in the best possible place to take advantage
of consumer trends or cost effective distribution. It
is the final element, effective promotion (advertising
and public relations), that is often neglected.
At Dameron Communications, we know that
the most important part of our business is understanding
your needs. We listen to your wants and desires, and then
we use the following skills to develop an effective advertising
and public relations plan:
Budget Analysis
Many businesses spend their ad dollars randomly, without
a budget or plan. We help you develop your advertising
budget based upon market conditions and your business
needs. Your budget will be designed to reach the maximum
number of buyers who want and need your product and/or
service.
Market Research
To create an effective marketing strategy, we pool our
experience and our knowledge of media, along with the
client's unique understanding of their product to develop
the most efficient strategies. Then we make sure that
the numbers justify the approach we take. Before we begin
your ad campaign, the important research we do will identify:
Your target market
Your target market habits, likes and dislikes
What your present image is
What you want your image to be
What your image should be
The best media combination to reach your target market
Just who the real competition is
What you offer that the competition does not
What the competition offers that you don't
Ad Development
We take the information obtained through our research and
develop an effective campaign theme to reach your target
market, making sure that the theme translates well into
the different media to obtain your target market's attention,
and make the right impression.
Media Planning and Placement
We select the most effective media and negotiate the best
rates to give your message maximum impact. Dameron Communications
has relationships with many of the area's media sources,
providing you with the inside track on new opportunities,
and multi-client price breaks that allow us to place your
ads at the lowest possible prices.
Ad Sourcing
We use proven techniques to measure ad effectiveness,
pinpointing where new customers come from, then we utilize
this information to increase the effectiveness of your
campaign.
Public Relations
Public Relations is often the most neglected part of a
company's marketing efforts. At Dameron Communications,
we use relationships with your community, and the local
media to publish stories about you and your staff.
We use networking to develop your staff's image in the
business community; event planning to attract new consumers;
customer service seminars to insure that your staff keeps
your customers; promotional items to keep your name in
front of your customer and; press conferences to inform
the media and your customers of your major product developments.
Essentially, our Public Relations department develops
strategies that enhance the positive image of our clients'
businesses and that image increases sales.
Our Public Relations department can get coverage for
your stories
