09.07.2012 Far West Meats No Comments

Far West Meats Celebrates with FREE Barbecue

Penny Lilburn, highland Mayor Pro Tem welcomes Far West Meats owner Tom Serrato back to highland, Calif. Photo by Carl Dameron

“Far West Meats stocks only the highest quality grain-fed, naturally aged, trimmed to perfection, Premium Choice Northern California Beef.  We also carry the best open-range, steroid-free Chicken and tender lean Pork,” said Serrato.

(Highland, CA) – How do you say thank you to thousands of loyal customers that have supported your family for more than 90 years though good times and bad and a devastating fire that cut output in half for two years?

Tom Serrato, owner of Far West Meats (FarWestMeat.com) is celebrating with a FREE Re-Opening Celebration Barbeque on Saturday, July 14 from 9 a.m. to 3 p.m. at their newly rebuilt location and two-acre parking lot, 7759 Victoria Avenue in Highland.

“To celebrate our return to Highland Far West Meats will serve free Barbeque with our high quality meats to our customers, friends and neighbors,” said Serrato.  He added, “We will also have two live top 40 bands, face painting for the kids, clowns, magicians, raffle prizes every 15 minuets and discount coupons for Far West Meats.”

San Bernardino Mayor Patrick Morris enjoys Far West Hot Links before the FREE Re-Opening Celebration Barbecue on Saturday, July 14 from 9 a.m. to 3 p.m. at their newly rebuilt location and two-acre parking lot, 7759 Victoria Avenue in Highland. Photo by Carl Dameron

The celebration will have lots of room on the company’s two-acre parking lot.  Far West Meats catering department is running the show and Serrato says they have thought of all of the details including: lots of free parking, a shuttle for remote parking, a lost and found, security, free water, shade, live music and lots of bathrooms.

The day’s menu includes: ten varieties of Far West Meats famous hotlinks, ribs, brisket, chicken, hot dogs and burgers and lots of beverages.

The rebuilt location gives Far West Meats the production capacity they need to reclaim lost market share and increase sales.  Their meats are available at Food 4 Less, Stater Brothers, El Super, Superior Markets, Smart and Final, Albertson’s and Ralphs and many other southern California grocery stores.

Far West Meats has been a butcher and meat supplier for 90 years, but it wasn’t until the 1980’s that they recognized a demand in inner city locations for smoked sausages or “Hot Links”.  “We came up with a Far West Hot Links and it was an immediate success,” said Serrato.

Since then they added 10 flavors of Hot Links as well as a complete line of smoked meats including: turkey legs, wings and necks also pork loins, necks, and hocks. Far West’s products are now sold throughout the Southland all sold with a 100 percent quality and freshness guarantee.

Far West Meats product line includes all cuts of beef, pork, poultry and 10 flavors of their famous Hot Links including hot and mild, pork, chick and beef. Customers can order from the website FarWestMeat.com for shipping anywhere in the United States or for pick up at the Highland location.  The website also offers free tips on meat handling, cooking, recipes, and catering.

“Far West Meats stocks only the highest quality grain-fed, naturally aged, trimmed to perfection, Premium Choice Northern California Beef. We also carry the best open-range, steroid-free Chicken and tender lean Pork,” said Serrato.

Far West Meats Grand Re-Opening Barbeque is Saturday July 14, 2012 from 9 a.m. to 3 p.m.

“We welcome all meat lovers and well-wishers happy to have Far West Meats back home in Highland.  Let’s party!” said Serrato.

For more information please call (909) 864-1990.

Facts Sheet

About Far West Meats – Tom Serrato, President and CEO

Far West Meats is a 90-year-old Highland based Meatpacking Company.   Our products are sold throughout the Southland.   Product includes many cuts of beef, pork, chicken and seafood as well as their 10 flavors of their famous signature smoked sausages and a complete line of smoked meats. Every product sold is guaranteed 100% for quality and freshness.

• At our peak Far west processes 40 tons of meat a day

• Cost of renovations $3,000,000

• Out of pocket cost $350,000

• Peak Employees 75

• Current Employees 21

• Hiring in next 90 days 23

• Estimated time to return to 75 employees 30 to 180 days

• Building – Square footage 30,000

• Cold storage – Square footage 15,000

• General Contractor C.E.G. Construction workers employed 95

o Sub Contractor So Cal Plumbing – Refrigeration, plumbing and electrical

• Earthquake reinforcement of the roof and walls

• Tours of the building with local fire departments to facilitate continued superior fire fighting on site should the need arise.

• New Refrigeration units for 15,000 square feet of freezers and cold rooms

• New roof and independent roof supports

• New test kitchen and conference room

• New insulation to keep the cold rooms and freezers frozen

• New front offices

• New flooring and floor treatments

• New meat transportation racks

• New smoker room

• New fire sprinkler system with attic sprinklers and 425 heads

• New alarm and video monitoring system

• New staff locker rooms

• New break room

• New doors

• New windows

• New sinks

• New counter tops

• New stainless steel sinks for wash up and prep

• New phone system

• New computer network and wiring

• New Parking structure

• New bathrooms

• New front landscaping

• New paint inside and out

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